Recherches et Applications en Marketing





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  • Bailey, A. & Ben Mimoun, M. (2016). Consumer social orientation-based personality and social media use: An exploration among young US consumers. International Journal of Internet Marketing and Advertising.

  • Ben Mimoun, M., Garnier, M. & Depledt, D. (2015). My Little Box, Oh My Little Box... A Video-Netnographic Study On the Expression of Values in Subscription-Based E-Commerce. Journal of Applied Business Research, 31 (3), 1159-1166.

  • Ben Mimoun, M. & Poncin, I. (2015). A Valued Agent: How ECAs Affect Website Customers' Satisfaction and Behaviors. Journal of Retailing and Consumer Services, 70-82.

  • Decoopman, I. & Djelassi, S. (2015). Innover via le crowdsourcing interactif : nécessité de penser objets-frontières ?. Recherches et Applications en Marketing.

  • Garnier, M. & Prostak, G. (2015). Pourquoi payer dans un jeu par navigateur gratuit? Motivations à jouer et achat d'objets virtuels. Management & Avenir, 185-209.

  • Gentina, E. & Chandon, J. (2015). The role of gender on the gender on the frequency of shopping with friends during adolescence: Between the need for individuation and the need for assimilation. Recherches et Applications en Marketing, 29, 453-464.

  • Gentina, E. & Singh, P. (2015). How National Culture and Parental Style Affect the Process of Adolescents' Ecological Resocialization; Sustainability?. Revue Sustainability.

  • Gentina, E., Rose, G. & Vitell, S. (2015). Ethics during Adolescence: A social Networks Perspective. Journal of Business Ethics.

  • Roubelat, F., Brassett, J., McAllum, M., Hoffmann, J. & Kera, D. (2015). Probing ephemeral futures: Scenarios as fashion design. Futures, 74, 27-36.

  • Lecoeuvre, L. & Smyth, H. (2015). Differences in Decision-Making Criteria towards the Return on Marketing Investment: a project business perspective. International Journal of Project Management, 33 (1), 29-40.

  • Lecoeuvre, L., Xue, Y., Turner, R. & Anbari, F. (2015). Appliquer un système de suivi et d'évaluation axé sur les résultats pour améliorer les projets d'infrastructure en Chine. Management International, 19.

  • Nicholson, P. & de Pechpeyroux, P. (2015). Le recrutement par parrainage : aller au-delà du schéma de récompense. Décisions Marketing.

  • Gorge, H., Herbert, M., Ozçaglar-Toulouse, N. & Robert, I. (2015). What do we really need? Questioning consumption through sufficiency. Journal of Macromarketing, 35 (1), 11-22.

  • Beudaert, A., Türe, M. & Özçaglar-Toulouse, N. (2015). Becoming sensory disabled: Exploring self-transformation through rites of passage. Journal of Business Research.

  • Gorge, H., Ozçaglar-Toulouse, N. & Toussaint, S. (2015). Bien-être et well-being dans la consommation: une analyse comparative. Recherches et Applications en Marketing.

  • Prayag, G. & Soscia, I. (2015). Guilt-Decreasing Marketing Appeals: The Efficacy of Vacation Advertising ON Chinese Tourists. Journal of Travel & Tourism Marketing.

  • Ben Mimoun, M., Garnier, M., Ladwein, R. & Benavent, C. (2014). Determinants of e-consumer productivity in product retrieval on a commercial website: an experimental approach. Information & Management, 51 (4), 375-390.

  • Ben Mimoun, M. & Poncin, I. (2014). The impact of e-atmospherics on physical stores. Journal of Retailing and Consumer Services, 21 (5), 851-859.

  • Dehling, A. (2014). Couvrez cette mort que je ne saurais voir : du rapport singulier entre consommateurs vieillissants et objets d'occasion. Décisions Marketing.

  • Gentina, E., Butori, R., Rose, G. & Bakir, A. (2014). How national culture impacts teenage shopping behavior: Comparing French and American consumers. Journal of Business Research, 67 (4), 464-470.

  • Gentina, E., Butori, R. & Heath, T. (2014). Unique but integrated: The role of individuation and assimilation processes in teen opinion leadership. Journal of Business Research, 67 (2), 83-91.

  • Shrum, L., Lowrey, T., Pandelaere, M., Ruvio, A. & Gentina, E. (2014). Materialism: the good, the bad, and the ugly. Journal of Marketing Management, 30 (17-18), 1858-1881.

  • Gentina, E. (2014). Understanding the effects of adolescent girls' social positions within peer groups on exchange practices. Journal of Consumer Behaviour: An International Research Review, 13 (1), 73-80.

  • Gentina, E. (2014). L'adolescent : un consommateur pas tout à fait comme les autres. Expansion Management Review, 153 (2), 28-31.

  • Hoffmann, J. & Sempels, C. (2014). Sustainable Innovation Strategy. Strategy Magazine, 20 (31), 10-14.

  • Hoffmann, J. & Coste-Manière, I. (2014). Luxury Industry: The New Normal. The European Financial Review.

  • Müller, R. & Lecoeuvre, L. (2014). Operationalizing governance categories of projects. International Journal of Project Management, 32 (8), 1346–1357.

  • Lecoeuvre, L. (2014). Project Management: the path to improved performance. European Executive Education Review.

  • Ozcaglar-Toulouse, N. & Burroughs, J. (2014). Transformative Consumer Research: Taking the TCR Movement Global. Journal of Marketing Management, 30 (17-18), 1723-1727.

  • Gorge, H., Herbert, M., Ozçaglar-Toulouse, N. & Robert, I. (2014). Devoir ou vouloir réduire sa consommation: explorer les éléments structurants de la sobriété. Revue Economies et Sociétés, 3 (1/2014), 143-157.

  • Beji-Becheur, A., Ouhramoune, N. & Ozçaglar-Toulouse, N. (2014). The polysemic meanings of couscous consumption in France. Journal of Consumer Behaviour: An International Research Review, 13 (3), 196-203.

  • Béji-Bécheur, A. & Ozçaglar-Toulouse, N. (2014). Editorial: Institutionnalisation du développement durable et émergence d'un marketing durable. Recherches et Applications en Marketing.

  • Troilo, G., Cito, M. & Soscia, I. (2014). Repurchase Behavior in the Performing Arts: Do Emotions Matter Without Involvement?. Psychology & Marketing, 31 (8), 635-646.

  • Arbore, A., Soscia, I. & Bagozzi, R. (2014). The Role of Signaling Identity in the Adoption of Personal Technologies. Journal of the Association for Information Systems, 15 (22), 86-110.

  • Türe, M. (2014). Value-in-disposing: Exploring how consumers derive value from disposition of items. Marketing Theory.

  • Ben Mimoun, M. (2013). ACA as e-atmospheric: is there an animation proposition effect?. International Business Research, 6 (6).

  • Ben Mimoun, M. & Ammar, O. (2013). Brands and Strategies of Self-Presentation on Facebook. European Advances in Consumer Research, 10, 95-97.

  • Decoopman, I. & Gentina, E. (2013). La propension des mères à échanger des vêtements avec leur fille adolescente : quelles conséquences pour le marketing ?. Décisions Marketing, 70, 75-90.

  • Djelassi, S. & Decoopman, I. (2013). Customers participation in product development through crowdsourcing: Issues and implications. Industrial Marketing Management, 42 (5), 683-692.

  • Gentina, E., Decoopman, I. & Ruvio, A. (2013). Social Comparison Motivation of Mothers' with their Adolescent Daughters and its Effects on the Mother's Consumption Behaviour. Journal of Retailing and Consumer Services, 20 (1), 94-101.

  • Gentina, E., Sakashita, M., Kimura, J. & Decoopman, I. (2013). How national culture affects sharing practices: French versus Japanese daughters and mothers. European Advances in Consumer Research, 10, 1-4.

  • Garnier, M. & Poncin, I. (2013). L'avatar en marketing: synthèse, cadre intégrateur et perspectives. Recherches et Applications en Marketing, 26 (1).

  • Garnier, M. & Poncin, I. (2013). Identification to the avatar in a commercial 3D virtual world: a dynamic perspective. European Advances in Consumer Research.

  • Gentina, E. & Muratore, I. (2013). Etude de la validité interculturelle de l'échelle de mesure des significations symboliques de l'argent auprès d'adolescents français et américains. Revue Française de Marketing, 242.

  • Gentina, E. & Chandon, J. (2013). Adolescent shopping behavior. Different assimilation and individuation needs in France and the united States. Journal of Retailing and Consumer Services, 20 (6), 609-616.

  • Gentina, E. & Bonsu, S. (2013). Peer Network Position and Shopping Behavior among Adolescents. Journal of Retailing and Consumer Services, 20 (1), 87-93.

  • MAILLE, V. & Hoffmann, J. (2013). Compliance with veterinary prescriptions: the role of physical and social risk revisited. Journal of Business Research, 66 (1).

  • Halvorsen, K., Hoffmann, J., Coste-Maniète, I. & Stankeviciute, R. (2013). Can fashion blogs function as a marketing tool to influence consumer behavior? Evidence from Norway. Journal of Global fashion Marketing, 4 (3), 211-224.

  • Rollet, M., Hoffmann, J., Coste-Manière, I. & Panchout, K. (2013). The concept of creative collaboration applied to the fashion industry. Journal of Global fashion Marketing, 4 (1), 57-66.

  • Hoffmann, J. & Coste-Manière, I. (2013). Which Global Luxury Trends for the Coming Years?. The World Financial Review, 57-59.

  • Sempels, C. & Hoffmann, J. (2013). Sustainable Business Model innovation Creat Value in a World of Finite Resources. European Business Review.

  • Xue, Y., Turner, J., Lecoeuvre, L. & Anbari, F. (2013). Using Results-Based Monitoring and Evaluation to Deliver Results on Key Infrastructure Projects in China. Global Business Perspectives, 1 (2), 85-105.

  • NICHOLSON, P. & de Pechpeyrou, P. (2013). Les chartes de respect de la vie privée face au défi de la confiance. Management & Avenir, 111-129.

  • Ozçaglar-Toulouse, N. & Gorge, H. (2013). Expériences de consommation des individus pauvres en France: Apports du Bas de la Pyramide et de la Transformative Consumer Research. Décisions Marketing, 72, 139-156.

  • Ben Mimoun, M., Poncin, I. & Garnier, M. (2012). Case study: Embodied virtual agents: An analysis on reasons for failure. Journal of Retailing and Consumer Services, 19 (6), 605-612.

  • Poncin, I. & Garnier, M. (2012). Avatar identification on a 3D commercial website: gender issues. Journal of Virtual Worlds Research, 5 (3).

  • Poncin, I. & Garnier, M. (2012). Immersion in a new commercial virtual environment: the role of the avatar in the appropriation process. Advances in Consumer research, 40.

  • Gentina, E., Collin-Lachaud, I. & Fosse-Gomez, M. (2012). Take 1, get 5!: la fidélisation collective des adolescentes aux magasins de prêt-à-porter. Management & Avenir, 52, 157-174.

  • Gentina, E. & Fosse-Gomez, M. (2012). Shall we share our clothes? Understanding clothing exchanges with friends during adolescence. Advances in Consumer research, 4, 1-9.

  • Gentina, E. & Fosse-Gomez, M. (2012). The practice of using makeup: a consumption ritual of adolescent girls. Journal of Consumer Behaviour: An International Research Review, 11 (2), 115-123.

  • Gentina, E. & Muratore, I. (2012). The process of ecological resocialization by teenagers. Journal of Consumer Behaviour: An International Research Review, 11 (2), 162-169.

  • Van Gorp, T., Hoffmann, J. & Coste-Manière, I. (2012). Brand Building: Luxury Leather Goods Brands Anatomized. Journal of Global fashion Marketing, 3 (3), 127-134.

  • Storemark, K. & Hoffmann, J. (2012). A case study on the business model of Chloé. Journal of Global fashion Marketing, 3 (1), 34-41.

  • Hoffmann, J. (2012). Made in China Luxury Brands. Marketing Management, 26-31.

  • Sempels, C. & Hoffmann, J. (2012). Stratégie, Marketing et développement durable. Marketing Grandes Ecoles.

  • Nicholson, P. & de Pechpeyrou, P. (2012). An integrated framework for privacy concerns in France. International Journal of Integrated Marketing Communications.

  • Beji-Becheur, A., Ozcaglar-Toulouse, N. & Zouaghi, S. (2012). Ethnicity Introspected : Researchers in Search of their Identity. Journal of Business Research, 65 (4), 504-510.

  • Ozcaglar-Toulouse, N., Cherrier, H. & Szuba, M. (2012). Barriers to Downward Carbon Emission: Exploring Sustainable Consumption in Face of the Glass Floor. Journal of Marketing Management, 28 (3-4), 397-419.

  • Ozcaglar-Toulouse, N. & Ouhramoune, N. (2012). Exogamous weddings and fashion in a rising consumer culture: Kabyle ethnic minority dialectics of change and reproduction. Marketing Theory, 12 (1), 78-96.

  • Soscia, I., Turrini, A. & Tanzi, E. (2012). Non Castigat Ridendo Mores: Evaluating the effectiveness of humor appeal in printed advertisements for HIV/AIDS prevention in Italy. Journal of Health Communication, 17 (9), 1011-1027.

  • Türe, M. (2012). Special Session: Disposing: constructing and Structuring Consumption. Advances in Consumer research, 39.

  • Ben Mimoun, M. & Poncin, I. (2011). Coexistence et complémentarité entre vendeur virtuel ubiquitaire et vendeurs réels. Gestion 2000, 5, 31-46.

  • Hoffmann, J. & Vian, D. (2011). Quoi de neuf sur l'effectuation?. Décisions Marketing, 63.

  • Vu, P. & Hoffmann, J. (2011). Using online survey in Vietnam: an exploratory study. International Journal of Market Research, 53 (1), 41-62.

  • Stankeviciute, R. & Hoffmann, J. (2011). The slippery slope of brand expansion: look to the luxury sector to understand how brand extensions affect parent brands. Marketing Management, 26-31.

  • Hoffmann, J. & Laguerre, C. (2011). Skoda: the fourth way?. Business Management Chronicles, 15 (9), 20-22.

  • Maille, V. & Fleck, N. (2011). Congruence perçue par le consommateur: vers une clarification du concept de sa formation et de sa mesure. Recherches et Applications en Marketing, 26 (2).

  • Beji-Becheur, A., Ozcaglar-Toulouse, N. & Herbert, M. (2011). Etudier l'ethnique: la construction de la responsabilité des chercheurs face à un sujet sensible. Revue Française de Gestion, 37 (216), 111-128.

  • Diaz Pedregal, V. & Ozcaglar-Toulouse, N. (2011). Why does not everybody purchase fair trade products? The question of the fairness of fair trade products' consumption for consumers. International Journal of Consumer Studies, 35 (6), 655-660.

  • Ozcaglar-Toulouse, N. & Robert-Demontrond, P. (2011). Les ambiguïtés sémantiques du commerce équitable: micro-mythanalyse des imaginaires de consommation. Recherches et Applications en Marketing, 26 (4), 53-70.

  • Askegaard, S. & Ozcaglar-Toulouse, N. (2011). Still Crossing Borders: Migration, Consumption and Markets. Consumption, Markets & Culture, 14 (3), 217-222.

  • Soscia, I., Arbore, A. & Hofacker, C. (2011). The impact of trial on technology adoption: the case of mobile TV. Journal of Research in Interactive Marketing, 5 (2/3), 226-238.

  • Turrini, A., Soscia, I. & Maulini, A. (2011). Web communication can help theaters attract and keep younger audiences. International Journal of Cultural Policy, 18 (4).

  • Decoopman, I., Gentina, E. & Fosse-Gomez, M. (2010). La confusion des générations ? Les enjeux identitaires des échanges vestimentaires entre les mères et leur fille adolescente. Recherches et Applications en Marketing, 25 (3).

  • Poncin, I. & Garnier, M. (2010). L'expérience sur un site de vente 3D. Le vrai, le faux et le virtuel : à la croisée des chemins. Management & Avenir, 32 (1).

  • GARNIER, M. & Macdonald, E. (2010). The Savvy French Consumer: A cross-cultural replication. Journal of Marketing Management, 25 (9-10), 964-986.

  • Gentina, E. & Fosse-Gomez, M. (2010). Identifying adolescent peer group structure: in the search of social network methods. European Advances in Consumer Research, 9, 1-24.

  • Palan, K., Gentina, E. & Muratore, I. (2010). Adolescent consumption autonomy: A crosscultural study. Journal of Business Research, 63 (12), 1342-1348.

  • Hoffmann, J., Roehrich, G. & Mathieu, J. (2010). Emotions and technological innovation adoption intention. International Journal of Design and Innovation Research, 5 (2), 47-65.

  • Stankeviciute, R. & Hoffmann, J. (2010). The Impact of Brand Extension on The Parent Luxury Fashion Brand: The Cases of Giorgio Armani, Calvin Klein and Jimmy Choo. Journal of Global fashion Marketing, 1 (2), 119-128.

  • HOFFMANN, J., Coste-Manière, I. & Maki, I. (2010). Le marché chinois en pleine explosion. Expression Cosmétique, 2, 18-19.

  • Vian, D. & Hoffmann, J. (2010). Stratégie de l'innovation : une perspective systémique. Expansion Management Review, 136.

  • Eymé, D., Hoffmann, J. & Coste-Manière, I. (2010). Comment augmenter le ROI de votre budget communication par l'affiliation et le Search Marketing. Expansion Management Review, 32-36.

  • Fleck, N. & Maille, V. (2010). Thirty years of contradictory literature on the perceived congruence effects: synthesis, limits and future research. Recherches et Applications en Marketing, 25 (4).

  • Ozcaglar-Toulouse, N., Beji-Becheur, A., Gateau, M. & Robert-Desmontrond, P. (2010). Demythicising Fair Trade in France: History of an Ambiguous Construction. Journal of Business Ethics, 92 (2), 205-216.

  • Diaz Pedregal, V. & Ozcaglar-Toulouse, N. (2010). Is fair trade fair for consumers?. International Journal of Consumer Studies, 5, 655-660.

  • Ozcaglar-Toulouse, N. & Chytkova, Z. (2010). She, who has the spoon, has the power: Immigrant Women's Use of Food to Negociate Power Relations. Advances in Consumer research, 37.

  • Ozcaglar-Toulouse, N. & Cova, B. (2010). Une histoire de la CCT française: parcours et concepts clés. Recherches et Applications en Marketing, 25 (2), 69-91.

  • Soscia, I., Girolamo, S. & Busacca, B. (2010). The effect of comparative advertising of consumer perceptions: similarity or differentiation?. Journal of Business and Psychology, 25.

  • Soscia, I., Turrini, A., Cristofoli, D. & Nasi, G. (2010). Lifting the veil of Maya: measuring the implementation gap of public management reforms in Italy. International Journal of Public Sector Management, 23 (1).

  • Soscia, I. & Tanzi, E. (2010). Uno studio descrittivo dei comportamenti safer sex tra i single eterosessuali di Milano. Politiche Sanitarie, 11 (1).

  • Ben Mimoun, M., Ouvry, M., Kolenc, C. & Ladwein, R. (2009). Une expérience de magasinage dans la Médina de Sousse: le cas des touristes européens. Annales des Sciences Economiques et de Gestion.

  • GARNIER, M. (2009). Search Engine Loyalty. Considering the commitment–loyalty link from a hedonic versus utilitarian perspective. International Journal of Internet Marketing and Advertising, 5 (1/2), 43-73.

  • Garnier, M. & Poncin, I. (2009). To be or not to be? Virtual Experience and Immersion on a 3D Commercial Web Site. Advances in Consumer research.

  • LECOEUVRE, L., Deshayes, P. & Tikkanen, H. (2009). Positioning of the stakeholders in the interaction project management – project marketing: a case of a co-constructed industrial project. Project Management Journal, 40 (3).

  • López-Rodríguez, S. (2009). Environmental Engagement, Organizational Capability and Firm Performance. Corporate Governance: The International Journal of Business in S, 9 (4), 400-408.

  • Nicholson, P. & Vanheems, R. (2009). Orientations d'achat et comportement multi-canal du client. Management & Avenir, 21, 136-156.

  • NICHOLSON, P. (2009). Stratégie multi-canal : comprendre les comportements migratoires des clients entre canaux de distribution. Management & Avenir.

  • Ozcaglar-Toulouse, N., Beji-Becheur, A. & Murphy, P. (2009). Fair Trade in France: From Individual Innovators to Contemporary Networks. Journal of Business Ethics, 90 (4), 589-606.

  • Ozcaglar-Toulouse, N. & Fosse-Gomez, M. (2009). Augmenter le pouvoir d'achat par l'autoréduction: les Robins des Bois des supermarchés. Décisions Marketing, 56, 63-73.

  • Ozcaglar-Toulouse, N. & Ustüner, T. (2009). How Do Historical Relationships between the Host and Home Countries Shape the Immigrants' Consumer Acculturation Processes?. Advances in Consumer research, 36, 16-19.

  • Ozcaglar-Toulouse, N., Hadj Hmida, M. & Fosse-Gomez, M. (2009). Towards an understanding of media usage and acculturation. Advances in Consumer research, 36, 524-531.

  • Ozcaglar-Toulouse, N., Beji-Becheur, A. & Fosse-Gomez, M. (2009). L'ethnicité dans l'étude du consommateur: un état des recherches. Recherches et Applications en Marketing, 24 (4), 57-76.

  • Ozcaglar-Toulouse, N. (2009). Quel sens les consommateurs responsables donnent-ils à leur consommation? Une approche par les récits de vie. Recherches et Applications en Marketing, 24 (3), 3-22.

  • Soscia, I. & Tanzi, E. (2009). Tra reticenze e tabù. Social advertising e prevenzione della trasmissione sessuale dell'HIV in Italia. Economia & Management.

  • Atalay, S. & Türe, M. (2009). Should I Keep or Should I Give: The effects of Mortality Salience on Disposing. Advances in Consumer research, 36.

  • BEN MIMOUN, M., Siekpe, J. & Ladwein, R. (2008). Determinants of offer retrieving performance on a virtual store. E-Business Review, VIII, 36-42.

  • BEN MIMOUN, M. & Gharbi, J. (2008). Structuring effect of time and experiential value on commercial Web site. E-Business Review, VIII, 32-35.

  • Deshayes, P., Lecoeuvre, L. & Tikkanen, H. (2008). Interazioni e congruenze tra project marketing e project management: La dinamica del project marketing e del project management in un progetto industriale co-realizzato. Micro-Macro Marketing.

  • Ladwein, R., Kolenc, C. & Ouvry, M. (2008). Expérience de consommation télévisuelle et médiation sociale : le cas Star Academy. Recherches et Applications en Marketing, 23 (3), 71-92.

  • Ozcaglar-Toulouse, N., Beji-Becheur, A. & Diaz Pedregal, V. (2008). Fair trade - just how fair are the exchanges?. Journal of Macromarketing, 28 (1), 44-52.

  • Ozcaglar-Toulouse, N., Beji-Becheur, A., Jamel, A. & Kouaghi, S. (2008). Ethnicity and Consumption in Europe: Comparing and Contrasting France and the UK. European Advances in Consumer Research, 283-284.

  • Ozcaglar-Toulouse, N. & Fosse-Gomez, M. (2008). Towards an understanding of Consumption objectors. European Advances in Consumer Research, 493-497.

  • HOFFMANN, J., Mathieu, J., Roehrich, G. & Valette-Florence, P. (2007). Le processus de développement de nouveaux produits : une collaboration risquée entre marketing et design. Marketing and Communication, 7 (3), 104-115.

  • Soscia, I. (2007). Delight or Guilt: The role of consumers' emotions in predicting post-comsumption behaviors. Psychology & Marketing, 24 (10).

  • GARNIER, M. (2006). Caractéristiques individuelles des internautes et fidélité envers un site. Revue du Management Technologique, 15 (1), 21-46.

  • Nitish, S., Fassot, G., Chao, M. & Hoffmann, J. (2006). Understanding international web site usage: A cross-national study of German, Brazilian and Taiwanese online consumers. International Marketing Review, 23 (1), 83-97.

  • LECOEUVRE, L. & Deshayes, P. (2006). From Marketing to Project Management. Project Management Journal, 37 (5), 103-112.

  • Maille, V. (2006). Ambient scents in government offices: Direct and indirect effects and moderating variables. Latin American Advances in Consumer Research.

  • Ozcaglar-Toulouse, N. (2006). Contribution of the concept of identity to the understanding of responsible consumer behavior: application to the consumption of fair trade products. Advances in Consumer research, 34, 385-388.

  • Ozcaglar-Toulouse, N., Shiu, E. & Shaw, D. (2006). In Search of Frair Trade: Ethnical Consumer Decision-making in France. International Journal of Consumer Studies, 30 (5), 502-514.

  • GARNIER, M. (2005). Fidélité au site Internet : analyse critique et approche exploratoire. Revue du Management Technologique, 14 (1), 63-96.

  • De Barnier, V., Maille, V., Gallopel, K. & Valette-Florence, P. (2005). A cross-cultural study of the persuasive effects of sexual and fear appealing messages: A comparison between France, Denmark, Thailand and Mexico. Asia Pacific Advances in Consumer Research.

  • Ozcaglar-Toulouse, N., Beji-Becheur, A. & Fosse-Gomez, M. (2005). Quel marketing pour le commerce équitable?. Décisions Marketing, 39, 9-20.

  • Soscia, I. & Ostillio, M. (2005). Comunicazione integrata di marketing alias IMC: un nuovo scenario per la comunicazione?. Economia & Management.

  • Soscia, I. & Cottarelli, P. (2005). Immaginazione, fantasie e ricordi: quando la pubblicita anticipa le emozioni del consumo. Micro-Macro Marketing.

  • Laran, J., Hoffmann, J. & Almeida, S. (2004). 'Desejos dos Consumidores: Um Olhar sobre os Determinantes da Satisfação. RAUSP - Revista de Administração da USP, 39 (1), 42-52.

  • LECOEUVRE, L. (2004). Tout repose sur le cahier des charges in « Assurance au kilomètre : les recettes d'un agent AGF ». L'Argus de l'Assurance, Gérer.

  • LECOEUVRE, L. (2004). Wiesbaden 2004 : la VAD allemande affiche un optimisme mesuré. Vente à distance.

  • Andreu, N., Blàzquez, M., López-Rodríguez, S., Màs, L. & Mateu, J. (2003). El Quart Boom? Tendències de Consum de Recursos Naturals a les Illes Balears. Revista de Geografia, 2, 61-77.

  • Maille, V. (2003). L'influence des odeurs sur le consommateur : la tendance à la recherche de sensations et au comportement exploratoire comme variables modératrices. Revue Française de Marketing, 194 (4/5), 49-63.

  • Soscia, I., Ostillio, M. & Scotti, A. (2003). In principio era il verbo....creative. Economia & Management.

  • Ozcaglar-Toulouse, N. & Beji-Becheur, A. (2002). Le commerce équitable: vers une éthique des relations commerciales Nord-Sud. Revue Entreprise Ethique, 17, 19-26.

  • Maille, V. (2001). L'incidence des stimuli olfactifs : un état des recherches. Recherches et Applications en Marketing, 16 (2), 51-75.

  • NICHOLSON, P. (2001). New Customers Value Measurement: Some Empirical Evidence. Frontiers in Direct and Interactive Marketing Research, 3.

  • Soscia, I. (2000). L'analisi dei documenti per la ricerca di marketing: una proposta metodologica. Micro-Macro Marketing, 1.

  • NICHOLSON, P. (1994). L'identification d'une cible en Marketing Direct. Recherches et Applications en Marketing, IX (3).

  • NICHOLSON, P. (1987). Réconcilier hommes d'études et décideurs. Revue Française de Gestion.

  • NICHOLSON, P. (1985). Le fichier clients, source de profits. Revue Française de Marketing.



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Recherches et Applications en Marketing iconNote : Lionel Couvreur
«marketing social» : IL ne s’agit pas du marketing qui serait social mais plutôt du marketing au service d’une activité se situant...

Recherches et Applications en Marketing iconRésumé L’histoire du marketing s’inscrit dans une évolution aux facettes...
«les marketings sectoriels» (marketing b to B, marketing des services, marketing de la haute technologie, etc.); la pause du débat...

Recherches et Applications en Marketing iconIii. Marketing stratégique, opérationnel, ciblage, positionnement, marketing mix

Recherches et Applications en Marketing iconDocument preparatoire seminaire du recemap 02 & 03 juin 2005 – iae lyon
«Le Marketing Management» est considéré comme étant la «bible» de la discipline Marketing

Recherches et Applications en Marketing iconChapitre 1 : l'activité commerciale
«l'esprit marketing» ou encore de «l'optique marketing»(sur l'optique production qui prévalait autrefois)

Recherches et Applications en Marketing iconLe marketing s’enseigne aussi à l’université !
«marketing» en lp, mais la matière s’enseigne aussi bien dans les licences pro cataloguées sous la mention Commerce (échanges et...

Recherches et Applications en Marketing iconMembre du Centre d’études et de recherches sur le droit administratif
«Recherches sur la notion d’amortissement en matière de contrats administratifs» Soutenue le 30 novembre 2009 Université de Toulouse...

Recherches et Applications en Marketing iconRésumé : Cet article propose une synthèse des recherches empiriques...
«amoncellement plutôt disjoint»1 et l’objet de cet article est d’en proposer une synthèse. Nous dressons le bilan de ces contributions,...

Recherches et Applications en Marketing iconLe marketing c’est l’ensemble des méthodes et des moyens mis en œuvre...
«ça serait bien de…» et des besoins latents, c’est à dire anticipés par le marketing

Recherches et Applications en Marketing iconBrgm bureau de Recherches Géologiques et Minières 15/01/2010 18:...






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